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Home > Dealer Area
New Sales Training
The ClimateMaster sales training opportunity has been expanded to include two separate sales and marketing programs. These two, one-day seminars, will prepare your dealer organizations to succeed in today’s competitive market.
Seminar One: GeoMarketing for Profits
Topic Outline:
• Identifying Opportunities in the Geothermal Market
• Understand the Consumer Purchase Behavior Model
• Dealer Guerilla Marketing Methods
• Creating Dealer Direct Marketing Campaigns
• Implementing Energy Audit Service & Processes
• Dealer Company Brand Development
• Web site value, application and development
• Understanding Elite Load Calculation Software
• Utilizing ClimateMaster Sales Tools
• Creating Customized Dealer Sales Tools
Seminar Two: GeoSelling for Profits
Topic Outline:
• Embracing the Consumer Purchase Behavior Model
• How you Prepare for a Sales Call
• Proven techniques for Setting an Appointment
• Mastering the Two Call Sales Process
-- Making the First Sales Call – Measuring & Designing
----- Explain purpose of Measurements to consumer
----- Using Elite Load Calculation software on sales call
----- Setting up second sales call
-- Making Second Sales Call
-- Feature to Benefit to Solution Statements
-- Using Climate Master Sales Tools with consumer
-- Ask for the order
-- Overcoming Objections
-- Determine Follow-up Step
• How to use Customer Satisfaction Survey& Obtaining Referrals
• Practice-Practice-Practice through role playing
Click here for the sales training agenda and more information.
Announcing the New Tranquility (TAH) Air Handler Series in sizes 026, 038, 049 and 064.
Tranquility Air Handlers are specifically designed and matched for use with the Tranquility Indoor and Outdoor TTP/TTS geothermal split units, making the perfect system for retrofit projects. When paired with a split unit, the TAH has the highest energy efficiency ratings of any split system on the market today and uses the environmentally friendly refrigerant, Earthpure® HFC-410A. It also exceeds ASHRAE 90.1 and Energy Star 3.0 efficiencies, as well as meets federal requirements for the 30% tax credit on installation costs.
Click here for more product features and specifications
For more information contact your local ClimateMaster distributor today.
New Products
We are pleased to announce our new Tranquility Cased Coil (TAC). The Tranquility Cased Coils have the highest efficiency ratings of any geothermal split system in the industry when matched with ClimateMaster Tranquility indoor or outdoor units.
Tranquility Cased Coils are specifically designed and matched for use with Tranquility indoor and outdoor geothermal split units. All TAC Cased Coils are AHRI matched and rated with TTP and TTS products.
This series is available in four capacities- 026, 038, 049, & 064 and is fully convertible for vertical upflow or downflow, and horizontal left or horizontal right airflow. Designed for retrofit geothermal installations, the ClimateMaster indoor Cased Coil is ideal for dual fuel geothermal add-on applications.
Contact your ClimateMaster Distributor for pricing and availability.
Click here for more product features and specifications
New Marketing Materials
ClimateMaster is excited to announce several new marketing pieces available to help you promote your business and the sale of geothermal heat pumps.
We are continuing our national advertising campaign in several publications to build not only the ClimateMaster brand name but also raise the awareness of geothermal heating and cooling. Using both 2 page spread ads and single page ads, we will advertise in well known publications such as: Good Housekeeping, Time Magazine, National Geographic, Sports Illustrated. Popular Mechanics, Better Homes and Gardens, Money, Popular Science, Newsweek and many others. This advertising represents a large investment in our business and will help to set ClimateMaster apart as the leader in the geothermal industry. As a component of the national advertising campaign, we will also have a 24hr call center to answer questions generated by this advertising. The center will answer general questions regarding geothermal installations and the advantages of such systems then refer homeowners to a local dealer for more information. The leads to the dealer will also get sent to their distributor as well as ClimateMaster. This will allow the distributor an opportunity to follow up on these leads and allow ClimateMaster to track leads to ensure potential customers receive the information they need to make informed decisions about geothermal.
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We have also developed a new single page brochure to aid the call center and for use in various home shows around the country. Developed as a general informative piece to explain in broad simple terms how geothermal systems function, this brochure will become key in your initial contacts to drive further interest of geothermal heat pumps. This piece can be order through your ClimateMaster distributor (part number RP822). Click the thumbnail to view the brochure.
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We are also developing a new series of product brochures. The first brochure to be completed is the Tranquility packaged series highlighting the Tranquility 27® (TT) and Tranquility 20 (TS) products. This new 12-page brochure highlights the advantages of geothermal and promotes the features of our product with a minimum of technical language to inform consumers without sounding overly complicated. This brochure can be ordered from your ClimateMaster distributor (part number RP823). Click the thumbnail to view the brochure. We are working to complete other brochures for the Tranquility Split Systems as well as the Water-to-Water series; be looking for other new brochure announcements soon.
We have developed three new radio spots for your use. These pre-recorded spots are 60 or 45 seconds and will allow a dealer specific tag to be placed at the end of the commercial.
We would also like to remind everyone of the revised logo that must be used on all advertising material. Initially announced at the residential Distributor meeting, we have had some questions lately regarding which logo to use. The logos shown one the logos page are the only acceptable logos for use in residential advertising. It can be used with or without the tagline however if the tag line is used, it must be “Geothermal Heat Pump Systems” as shown below. Please ensure any new advertising you place utilizes one of these logos.
